![]() Upon first look, they will ask the web 3.0 equivalent of “does this website look up to date or does it look like it was created using Geocities?” The social hub is going to give the player the first impression about the brand or company. In the web 2.0 sense, this is the social media pages or profile (Facebook, Instagram, TikTok). In the web 1.0 sense, this is the company’s website. For Every Industry, Music Events & InfluencersĮvery brand will need to have this and will likely be the first experience they build. It’s not an exhaustive list but one that will grow over time.ġ. They are ideas for game experiences in The Sandbox and the industries they would best match with. In thinking through how different brands can best tell their story in a creative way, I've compiled the following. If those statements are true, then how much more powerful will a game experience be, which is an immersive and interactive video. And if you want emotion, you need to use video if you can." Quoting Les Binet, the godfather of effective advertising, "When you’re building brands, you need emotion. ![]() ![]() That's because it's a game-centered platform. The Sandbox is one of the upcoming metaverses, and the one that I believe has the greatest potential for brand building. And by creating the emotions, we can create trust between the brand and the consumer.Īfter all, as Keith Weed would say, "A brand without trust is just a product. In asking for the company's story and mission, I'm looking for what emotions we could create in the users through the activation. ![]() I often speak with potential clients who want to create activations in The Sandbox and the one question I get asked often is, "what do we create?" Almost always, I then ask what is the company's story and mission? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |